John Hayson Successful Conversion of Neeta City Shopping Centre

neeta city centre

Another underperforming shopping centre acquired by John Hayson was the Neeta City Shopping Centre in Fairfield, Sydney in 1994. The centre comprised of a Target Discount Department Store, Woolworths Supermarket, Bi Lo Supermarket and 67 speciality shops. Here too, the sales were depressed, customers were not coming in and retailers were moving out. The flawed customer traffic flow was caused because of too many entrances and poor anchoring of the centre, where one end of the centre was left almost vacant. During the redesign and redevelopment work, Woolworths was relocated to the underperforming end of the centre to give a good reason to customers to visit that end area of the centre. The old supermarket site was divided into smaller tenancies including Best and Less, Westpac, Retravision and many others. Since the redevelopment, new tenancies have been attracted, and the centre is trading well.

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